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Search Engine Optimization

How to market your business in our current economic turmoil?

A cost effective marketing involves many parallel pursuit. One of effective marketing activities is online marketing, which entails engaging in, and tracking multiple online marketing channels concurrently. In ever-expanding Internet networks, relying on one-or-two channels to outreach your targeted audience will not be a cost effective approach. To justify higher Return On Investment (ROI), we …

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Word-of-Mouth, web 2.0, Technology and your business reputation

I was reading an article [1] about Word-of-Mouth driving more clients to our small businesses, and how we can take advantage of the Internet. The article highlights benefits of online reputation of dentists and how to leverage Internet technology to build online recognition. The author mainly pointed out advantages of search engines; in particular Google, …

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SEO and keywords setting – best practices

Any professional Search Engine Optimization (SEO) expert would agree that keywords are the SEO fuel. All the efforts to fine-tune a web site adjusted for top rankings on search engines will not pay-off if the targeted keywords are not tweaked correctly. The key is to use the most relevant / important keywords on top of …

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Search Engine Optimization –Myths or Facts

We all have heard conversations and read articles regarding Search Engine Optimization (SEO) as scam, misleading efforts, or too much cost for too little! Then again, we notice that many companies engage fulltime online marketing experts to work on their online presence and to increase ranking of their web pages on search results! So what to believe or where …

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