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How to market your business in our current economic turmoil?

A cost effective marketing involves many parallel pursuit. One of effective marketing activities is online marketing, which entails engaging in, and tracking multiple online marketing channels concurrently. In ever-expanding Internet networks, relying on one-or-two channels to outreach your targeted audience will not be a cost effective approach. To justify higher Return On Investment (ROI), we …

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Word-of-Mouth, web 2.0, Technology and your business reputation

I was reading an article [1] about Word-of-Mouth driving more clients to our small businesses, and how we can take advantage of the Internet. The article highlights benefits of online reputation of dentists and how to leverage Internet technology to build online recognition. The author mainly pointed out advantages of search engines; in particular Google, …

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SEO and keywords setting – best practices

Any professional Search Engine Optimization (SEO) expert would agree that keywords are the SEO fuel. All the efforts to fine-tune a web site adjusted for top rankings on search engines will not pay-off if the targeted keywords are not tweaked correctly. The key is to use the most relevant / important keywords on top of …

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First Note on Management

This is my first writing about management (project, program, product, people, etc.) Hopefully other professional friends, colleagues, and viewers will participate in a dynamic exchange of ideas regarding management issues. I would like to start with a note from Michel Thiry’s presentation at PMI; The Future of PM in a Digital Economy. ( Members of PMI can log-in …

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Claim Your Online Profile and Credentials

Being discovered and found online is very important for technical professionals! This matter is very important, especially for those trying to get the right professional position, or a consulting contract. A hiring team member (manager, HR, etc.) would search for our name online – to find a reasonable link to qualify our credential. We may lose the first …

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Installing Sugar Community Edition on Ubuntu server

This is shortened steps to install Sugar Community Edition on Ubuntu server. This installation assumes a prepare server (Apache, MySQL, PHP, and all other modules) are already installed and configured. Open a shell access to your server (putty!?) and login with root access. Got to the domain / directory where you want to install Sugar, …

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